Momentum USA Nov/Dec 2011
next issue of Momentum scheduled to be released in March 2012 will have a cover price of 495 It will be available for sale on newsstands across the US and Canada and it will be available by subscription print and digital from our website To encourage you to continue reading we have a subscription special sign up now and save 45 percent off the new cover price There will still be a limited number of complimentary copies of Momentum available through our Shop Partners who are helping us promote and distribute our magazine We want to thank our newest distribution partner Trek Bicycles Starting in March 2012 Momentum will be available for free at 75 Trek retailers across North America Happy Holidays and thanks for reading TANIA LO AND MIA KOHOUT Publishers Momentum Magazine MIA@ MOMENTUMPLANET COM TANIA@ MOMENTUMPLANET COM intandem En route to the launch of Amy Walkers new book On Bicycles on the back of Ross Evans Xtracycle Four month old Loïc cant wait until hes big enough to ride with his mom a year of changes with more to come PHOTO BY GWENDAL CASTELLAN that if we try together we can create a bike friendly North America and have fun while doing so As for future changes this is the last issue of Momentum that will be readily available for free The reason for this significant change is that we want to grow our readership and advertising base which is hard to do with a free distribution model and we greatly value the works of our staff and contributors which a cover price will signify The inspired contribution of our staff Sarah David Lindsey and Dawson interns volunteers and contributors for helping us spread the vision that its smart living by bike And no magazine would exist without its advertisers and its readers Thank you for advertising reading subscribing and joining the conversation through our website through social media and by sending letters Thanks also for believing making a good choice T his has been an exciting year for cycling in North America While the barriers to a more widespread use of bikes for transportation persist there is much to celebrate for instance the continued expansion of cycling infrastructure in places like New York City San Francisco Minneapolis Toronto and Vancouver e release of the NACTO Urban Bikeway Design Guide at the National Bike Summit this year is indicative of a concerted push towards standardizing the development of bicycle PHOTO BY CHARRIS FORD PHOTO BY CARRIE DITTMER T his 54th issue marks a year of change for Momentum Magazine with many more significant changes to come We want to recognize and thank Jim Nissen president of Switch Studios who stepped into our world in November 2010 as a significant investor and who has since helped us transform the design of Momentum into what you see today And of course we need to thank the amazing and takethelane Sarah stops to pose during the City Style Fashion Show rehearsal at Interbike 2011 infrastructure in US cities And before the announcement of the guide at the 11th League of American Bicyclists National Bike Summit the rst Youth Bike Summit was held in New York City this past January ere are still many challenges ahead but the positive energy and support continues to shine through the cracks in the pavement Something else that I nd inspiring is the support and encouragement I regularly receive from our readers and people nding out about the magazine for the rst time People who ride bikes regularly tell me about HOLIDAY SUBSCRIPTION DRIVE Save 30 percent off regular price one year subscriptions and get an extra bonus gift with the purchase of a Lifetime Subscription SUBSCRIBE AND WIN If you purchase a one year subscription or Gift Subscription you will be entered to win one of fi ve baskets from Peterboro If you purchase a Lifetime Subscription or Lifetime Gift Subscription you will be entered to win a Peterboro basket and the GRAND PRIZE a Linus three speed of your choice Chose from a Mixte Dutchie or Roadster Color choice may depend on availability Thanks to Linus and Peterboro for sponsoring our Holiday Subscription Drive Offer ends Thursday December 15th momentumplanet com subscribe promo CARRY MOMENTUM IN YOUR STORE momentumplanet com distribute FIND FREE COPIES momentumplanet com pick up their experiences and ask for advice about how to make their commutes less rocky so to speak ose who arent everyday cyclists admit that theyve been thinking about biking for a while and just need the right excuse or the right information motivation to take the next step Most say they are looking for suggestions and want to know more about what we and other organizations out there are doing to support cycling and the culture of urban riding Its easy to see why many people are curious about cycling or are presently leading the bike lifestyle A recent study published in the British Medical Journal found that the bene ts of cycling outweigh the risks by a ratio of 77 1 ats almost like saying it would be foolish not to bike when its a viable option So toast to your health after a brisk winter ride and spread the joy of using your two legs to get you where youre going knowing all the while that youve made a smart well informed choice Happy holidays and happy New Years SARAH RIPPLINGER Editor Momentum Magazine SARAH@ MOMENTUMPLANET COM 9 MOMENTUMPLANET COM NOV DEC 11
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