Momentum USA Nov/Dec 2011
bikeStyle susi wunsch CITY NEW YORK NEW YORK OCCUPATION MARKETING CONSULTANT CREATOR OF THE NEW YORK CITY CYCLING LIFESTYLE WEBSITE VELOJOY COM PHOTO BY DMITRY GUDKOV GUDPHOTO COM modern what is your bikeStyle classic the same as in most aspects of my life e only fashion concession I make when using a bicycle to get around town is that when I buy clothes I shop for breathable fabrics and cuts that move with me Cycling in New York City is a daily adventure and Im pretty cheerful about rolling with the punches What are your favorite clothes to bike in My Band of Outsiders blazer my new Levis 511 Skinny Commuter jeans and two pairs of ancient much loved Italian loafers with lug soles that I keep having rebuilt Where are we most likely to spot your bike Parked in front of e Smile on Bond Street which functions as my auxiliary o ce in Manhattan or anyplace where Sigmund Pretzel Shop is selling their Wancko monster cookies Peanut butter chocolate chips and pretzel chunks Seriously What do you like most about riding For me theres an inherent joy in riding a bicycle that never fails me When Im happy cycling is the icing on the cake And when Im stressed or facing adversity in my life getting on a bicycle helps me clear my head and work things through What is your dream bike for everyday cycling My dream is about to come true Bike share is due to launch in New York City next year With 10000 bikes itll be the largest program in the US I own four bicycles but I still plan to buy a membership for local rides with my family or with friends who visit us and as a public transit extension Bike share could be a game changer in encouraging interest in cycling as daily transportation What did you eat for breakfast Plain steel cut oatmeal Its the true breakfast of champions What song is most played on your iPod Youve Got the Music in You by New Radicals Basket or panniers Basket You know those photos you see online of people in China carrying entire householdsworth of goods on their bikes My basket often resembles those NOV DEC 11 MOMENTUMPLANET COM 64
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